In connection with the pandemic, many of us have become more active on social media. In order to maintain the interest of potential and current customers, you need to write business posts as well as take photos for content, because social networks have their own rules, algorithms, and trends that favor such activity - we have to look and behave in a certain way.

The first thing people look for when they check your business website or profile is your professional photographs, and in those they try to see a representation of you and your organization.

As a professional photographer, I want to share the secrets of good mobile photography, as well as a few general rules of shooting (which can be applied on either a phone or camera).

The main rule of photography is to follow the light. The quality of a picture is determined, first and foremost, by the light. The most common and simple option is daylight - natural light from a window, or soft light reflected from light surfaces. Room light, with various lamps on, adds yellowness and extra shadows, usually undesirable elements that one may or may not be able to remove during editing/processing.

Make sure that bright sun and direct sunlight do not cause blown highlights (pure white) and harsh shadows (dark grey/black) in your photo.
While taking a picture, touch the phone screen and hold until "lock the exposure" and the sun icon appear next to it. Now, by moving your finger across the screen up and down, you can manually change the exposure of the picture (making the frame lighter or darker).
Be sure to clean the camera on your phone before shooting.
Keep an eye on the focal point so that the details you want to capture are in sharp focus.
Also, a correctly selected angle when shooting with a phone avoids unnecessary perspective distortion.

Surely everyone has heard of the composition. What makes the photo interesting, what makes the eye linger?
The first tip is to start shooting in the right format right away.
Instagram, of course, now allows you to upload pictures without a crop, but a square looks more harmonious.
Even in the case of full vertical or horizontal photography, it is necessary to first determine how the objects will be located relative to each other, what you want to focus on, and what mood you want to convey.
(Here, I'm talking about staged photography.)
There are some simple composition rules that you can follow to make your shot appear interesting and appealing.
One of them is the rule of thirds.
It tells us that it's necessary to divide the frame into three equal parts, horizontally and vertically, with the objects at the intersections of the lines corresponding to the best visual perception.

It might seem difficult at first, but I say that practice and only practice will help you (even before capturing the shot) to see a beautiful, interesting photo.
To repeat after others in building the correct composition can also be an option for training your own vision.

Try to analyze pictures that caught your eye. Why did you like it? What's the first thing that you saw, what details, colors, textures are used by the author of the picture? Use these techniques at home, and it is quite possible that someone will later learn from your pictures!

Don't fall into the trap of thinking that a beautiful shot can only be made with expensive equipment. If you follow the basic rules, your phone can display a picture as good (what it loses in pixel count it can make up for in composition and interest) as a professional camera! All it takes is practice and a good eye.

Following the "rules" should in no case make the picture dry - after all, there would be no tennis without the net. What you make directly depends on your ideas, desires, and inspiration!